Aylsham, a thriving market town midway between Norwich and the popular Norfolk coast, was one of the founding towns of the British Cittaslow Movement. Cittaslow was founded in Italy, inspired by the Slow Food movement, and celebrates towns that let life, and traffic, flow more tranquilly than has become the norm.

Aylsham takes this seriously – it became plastic bag free eight years ago, and nine years ago built public loos with sedum roofs, sunpipes and waterless urinals. Now twice-weekly markets and a successful annual show continue Aylsham’s proud tradition of celebrating real food, pausing for thought and nurturing the good life. Daniel Defoe stayed here in 1732: he’d probably recognise it still.

You can find out more about the Aylsham show – which usually takes place over the August Bank Holiday – here

If you want to emulate Defoe, Visit Norfolk