Through the reigns of nine monarchs, massive changes in the world of retail, and two World Wars, Jarrolds has played a part in the lives of generations of Norfolk families.

The Jarrolds story began back in 1770 when John Jarrold I opened a grocers and drapers in Woodbridge, Suffolk. Throughout this time, he kept a detailed notebook of activity, including local happenings and ‘Rules to Make a Good Tradesman’. His business grew until his death in 1775, it was at this point that his widow returned to her native Norwich.

John Jarrold II established his own company in Norwich, and chased the most economically advantageous business at the time, including agriculture, and printing (an offshoot of Jarrolds was a forerunner of modern-day publisher Archant). The business continued to grow, and moved into its current premises in 1909.

Today, Jarrolds is regarded as the premier independent shop in Norwich, and is hugely active in the local community.

Find out more about Jarrolds’ unique history, and see what’s on at the Jarrold website.

Find out why the Jarrolds settled in Norwich, and explore for yourself with Visit Norwich.